How I designed an SMB admin dashboard to cut order processing time by 30%, reduce stockouts by 25%, and boost sales.

Project Overview 

Outdated inventory tracking and manual workflows caused delays, stockouts, and inefficiencies.

Key Task 

Designing a dashboard to enable real-time inventory tracking, optimize workflows, and integrate analytics.

Year & Duration

Year: 2022

Duration: 4 Months

Role 

Lead Product Designer

Toolkit: Figma, Jira, Maze, Optimal Workshop, Zeplin

TL;DR

Problem

Warehouse managers faced delays in order tracking, and sales teams lacked real-time inventory data, leading to inefficiencies.

What I did

I led the redesign the admin dashboard with real-time inventory tracking, streamlined workflows, and actionable analytics..

Context

As Zufolo grew, and launched its app, the limitations of the existing system became clear, with

warehouse managers and sales teams facing delays in tracking orders and accessing inventory data.

Key Insights - Desk Research

Analyzing competing enterprise retail management platforms and reviewing industry reports on retail technology trends

80% of successful platforms offered seamless omnichannel integration

3 out of 5 competing platforms offered automated compliance features for various retail regulations.

85% of emerging retail tech trends focused on cloud-based systems for improved scalability and remote access.

Key Insights - Primary Research

Interviews with warehouse managers, sales teams, and retail managers + warehouse observational research

80% of warehouse managers feel frustrated with delays in order tracking.

65% of sales teams struggle to access real-time inventory data.

75% of admins found the existing dashboard cluttered.

User Journey of a retail manager at Zufolo

The journey map reveals key pain points in login delays, cluttered dashboards, inefficient order management, and poor real-time data access.

Problem Statement

How might we design a dashboard that streamlines inventory and order management while catering to diverse user needs?

Low-Fi mockups and early testing

(with warehouse managers and sales teams)

Testing involved three rounds of iterations, where we validated navigation flow, order status tags, and overall dashboard clarity, ensuring the design was user-centric from the start.

Style Guide

UI kit: Designed with Zufolo’s branding

Design Solutions

(Hover on images for Dark Mode)

  1. Admin Dashboard

2. Order Lists and Inventory Management

3. Invoice Generation

4. Internal Communication and Task Management

Impact

30% Faster Order Processing


18 min/order → 12 min/order

20% Increase in Sales


Flat growth → 20% increase

25% Reduction in Stockouts

30% incidence rate → 5% incidence rate

95% Staff Satisfaction


60% → 95% satisfaction

Testimonials

  • “Vidhi streamlined our inventory workflows. The new system led to a real-time, customizable dashboard that improved inventory management, boosted efficiency, and enhanced our team’s satisfaction.”

    Disha, CEO & Founder, Zufolo Designs

  • “Vidhi’s inventory dashboard transformed our operations. Order tracking is now faster, workflows are streamlined, and real-time stock updates make warehouse management far more efficient.”

    Anay Kumar, Warehouse Manager, Zufolo Designs

Reflections

Collaboration drives better Design!

Working closely with cross-functional teams improved my ability to translate user needs into actionable solutions.

🎯 Balancing Innovation with Constraints
Navigating budget limits and technical challenges reinforced the importance of cost-effective, scalable solutions.

📊 Data-Driven & Iterative Design
Leveraging analytics, AI, and continuous user feedback helped refine predictive reordering and workflow optimization, improving overall usability.

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