Hi, my name is Vidhi.

👩 She/her |🗣️ Veed-hee (विधि)
If you’re curious, ‘Vidhi’ means ‘Method’ in Sanskrit

Professionally Speaking

I’m a Product UX Designer with 5+ years of experience shaping enterprise and consumer platforms.

My work has improved financial workflows for 85,000+ freelancers ($5M+ in transactions), boosted task completions +65% for endurance athletes, and expanded accessible navigation systems for tens of thousands of seniors.

I specialize in data-heavy workflows, accessibility (WCAG 2.1), and design systems that balance usability with business growth. My approach: understand people, iterate fast, and design for real-world use.

Personally speaking

I’m originally from India and began my career in architecture before moving into product and interaction design. After earning my Master’s in Interaction Design at California College of the Arts, I’ve been working as a UX Designer and Researcher, publishing two papers with leading universities.

Outside of work, I’m a mom to a curious 9-year-old, a prog rock fan, and a coffee enthusiast. I love painting, hiking off the beaten path, and thrifting for objects with character, rituals that keep me inspired and grounded.

What I Bring

As a UX Designer : I design SaaS and consumer workflows in Figma, using responsive prototyping and motion design to create clear, accessible experiences that scale.

As a UX Researcher : I uncover insights with usability studies, heuristic audits, FullStory, and Mixpanel analytics, translating findings into product direction and measurable outcomes.

As a Product Designer : I build scalable systems in Figma and Lottie, creating WCAG 2.1–compliant components and reusable frameworks that balance usability with business growth.

From the People I’ve Worked With

  • Vidhi has a rare ability to design not just what users see, but how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

    Christopher Torres

    Founder & CEO, Marketeq Digital
    Directly managed Vidhi (2024–2025)

  • Vidhi's thoughtful, user-centered design helped enhance both navigation and connection in our senior living community. She co-created analog and digital systems that were intuitive, inclusive, and beautiful, bringing dignity and independence to our residents’ everyday experience.

    Erin Partridge, PhD ATR-BC

    Head of Inspirement, Enso Village (A Kendal Affiliate)
    Directly managed Vidhi (2023–2024)

  • Vidhi brought structure and creativity to both our B2B and retail platforms. She introduced rigorous QA workflows, aligned cross-functional teams, and embedded artisanal storytelling into our digital interface, resulting in a more cohesive and scalable product.

    Disha Sharma

    CEO, Zufolo Designs Pvt. Ltd.
    Vidhi reported directly to Disha (2019–2022)