
Global Freelancer Trust Platform
58% Faster Payouts · 40% More Reviews · 220% Crypto Adoption
Project Overview
Launched a 6-month beta platform for 12,000 freelancers in India, Brazil, and Southeast Asia to solve cross-border payment friction, trust asymmetry, and reputation fragmentation in global freelancing.
Key Task
Validate localized financial UX for trust systems, including geo-financial validation, review frameworks, and client verification across 7 regional standards.
Year & Duration
Year: 2025
Duration: 4 Months
Role
Lead UX Architect
Toolkit: Figma, Notion, Plaid, Wise API, Maze (for remote testing)
Context
Crisis in Emerging Markets
A global freelancing beta platform faced collapse due to systemic trust gaps:
72% payout abandonment in India/Brazil from incompatible banking forms
15% review rate with 92% vague 5-star ratings
41% project disputes from opaque client profiles
Beta Mission