Branding and Strategy
Crafting Brand Identities (B2B/B2C)
Planning and execution of Brand solutions that align with business goals, ensuring a cohesive and impactful brand presence across all touchpoints.
Rebranding and Revival Strategy for McCall’s
Led a full-scale rebranding project to revitalize the defunct McCall’s brand, focusing on modernizing its image and improving digital presence.
Brand recognition increase
40% ▲
Customer engagement rate
35% ▲
Website traffic growth
55% ▲
Marketing Design for a Cruelty Free Cosmetic Brand
Designed a comprehensive marketing strategy, including e-commerce development, product merchandising, and targeted social media campaigns to promote a cruelty-free ethos.
Social media engagement
50% ▲
Sales conversion
25% ▲
Organic traffic growth
30% ▲
Slow Streets SF: Retention Strategy
Conducted user research and developed strategies to enhance street design and boost community engagement for San Francisco’s Slow Streets initiative.
User retention improvement
20% ▲
Community participation rate