Curiosity, Creativity, and a
Dash of Whimsy.
Curiosity, Creativity, and a
Dash of Whimsy.
Heya, I'm Vidhi. Thanks for stopping by!
If you’re curious, ‘Vidhi’ means ‘Method’ in Sanskrit | 👩 She/her |🗣️ Veed-hee (विधि)
For the past 5 years, I've been designing digital products that make everyday tasks simpler.
My design journey began with crafting physical spaces as an Interior Architect and mentoring future interior designers as a Design Professor in India. It organically evolved into designing apps and websites across various stages of digital product lifecycles.
Now in the San Francisco Bay Area, I focus on creating accessible digital spaces and advocating for ethical AI that empowers kids.
Currently as,
User Experience Designer & Researcher
at Marketeq Digital, I am driving workflow efficiency by leading UX research and competitive analysis, designing code-free integration tools, and optimizing middleware solutions—enhancing enterprise workflows and boosting user adoption by 25%.
Recently as,
Lead User Experience Designer
at Enso Village, I drove a 20% increase in task completion rates and improved navigational autonomy for memory care residents through targeted usability enhancements.
Previously as,
M.Des in Human-Computer Interaction
I fulfilled my long-held dream by earning a master’s degree from California College of the Arts, San Francisco, in August 2024.
Want to know more about working with me?
My Design Philosophy.
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Great design starts with empathy. I focus on understanding the needs, behaviors, and pain points of users to craft experiences that are inclusive, accessible, and meaningful. Whether through usability testing or stakeholder collaboration, my goal is to ensure every product I design feels personalized and seamless.
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I believe that thoughtful processes lead to exceptional results. From research to prototyping to iterative testing, I follow a structured yet flexible design process that ensures alignment with user goals and business objectives. This approach helps me navigate complexity and deliver scalable, user-centric solutions.
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Design isn’t just about aesthetics; it’s about functionality, innovation, and impact. I focus on creating products that solve real problems and delight users. By combining user insights with creative problem-solving, I ensure that every design delivers tangible value, whether it’s an inventory dashboard, an engaging mobile interface, or an accessible service.
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Design doesn’t stop at delivering a product—it extends to the ongoing experience. I strive to design solutions that not only serve users effectively but also support their evolving needs. By integrating feedback and maintaining a user-first mindset, I aim to build trust, satisfaction, and long-term engagement.
A Little More Human.
Mama Llama
As a mom, my days are filled with adventures, endless Lego projects, and impromptu dance parties. He's my favorite creative collaborator, and reminds me daily to stay playful and kind.
Gelato Enthusiast
If there’s gelato in sight, you’ll find me there. Whether it’s a classic vanilla scoop or a bold new flavor, ice cream is my ultimate comfort (and creative fuel).
Thrift Queen
Digging through thrift stores is my idea of a treasure hunt. I love discovering unique gems, vintage pieces, and quirky finds that tell stories, and give new life to pre-loved items.
From Designing Experiences, to
Creating Visual Narratives.
I create Concept Art, merging sound and visuals to tell stories through paintings. Each piece is a visual translation of the music I listen to.
If you're curious to see more of how these experiences take shape, including my #SongsToPaintings series, join me on Instagram, where I share the stories behind my art.