I design User-Focused,

Simplified Experiences.

Design, Research, Strategy.

Hi, I’m Vidhi! I craft user-centered solutions that simplify complex workflows into seamless experiences. With expertise in healthcare, fintech, and AI-driven platforms, my designs enhance usability, boost engagement, and streamline decision-making. Partnering with diverse teams, I ensure accessibility, inclusivity, and innovative strategies to deliver meaningful outcomes.

Sleep Apnea Management UI Design

Streamlined data visualization and improved therapy compliance.

User engagement increase

Patient therapy adherence rate

Reduction in data misinterpretation

45% ▲

60% ▲

30% ▼

Inventory Management Dashboard UI Design

Inventory system for a SMB, streamlining operations with real-time data and predictive stock management.

Order Processing Speed

Sales post implementation

Reduction in Stockouts

30% ▲

20% ▲

25% ▼

DeFi Platform UI Redesign

DeFi interface simplifying processes, boosting liquidity, staking engagement, and reducing drop-offs.

Long-term participation

Users adding liquidity pools

Reduction in user abandonment

65% ▲

50% ▲

35% ▼

Wayfinding UI Design at Enso Village

An ADA-compliant wayfinding solution for a senior living community, prioritizing UX.

Resident engagement

Navigational satisfaction

Isolation/stress reduction

20% ▲

15% ▲

10% ▼

Voices of Collaboration

  • Nathan Shedroff (Full Professor at CCA)

    “Vidhi is an exceptional designer/strategist, working from customer to business model and everything in-between, including positioning, competitive analysis, branding, trends research, and stakeholder analysis.”

  • Marc O'Brien (Co-founder Climate Designers)

    “Vidhi demonstrated exceptional leadership and strategic thinking on the Enso Village project, managing UX strategies, documentation, and team coordination with remarkable adaptability and excellence. I highly recommend her."

  • Leslie Forman (Adjunct Professor CCA)

    “Vidhi approaches each assignment as a starting point for a holistic and collaborative design process. Her visual thinking skills brought a deeper sense of clarity to the ambiguity that's inherent in design research."

  • Rhea P. Nawaz (UX Designer at Enso Village)

    “Vidhi has a knack for identifying potential user experience challenges early and crafting intuitive, user-friendly solutions that align seamlessly with business objectives. She would be an invaluable asset to any UX design team."

  • Jyoti Manral (Director AVISS)

    “Vidhi effectively balanced multiple roles with precision and dedication. Her focus on quality and success, combined with her strong design experience, makes her a valuable asset to any professional team."

  • Dr.Pooja Dasgupta (Law Management and Humanities)

    “Vidhi's attention to detail and innovative approach have greatly enhanced our visual identity and online presence.Her ability to manage design projects and collaborate effectively has been invaluable."

  • Bhavana Kumari (Data Analyst & IT-Consultant)

    “Vidhi is a team leader, good listener and has always brought positive vibes . It is always easy to reach out to her if you are in need of any suggestions at work. She has exceptional management skills."

Transforming Ideas

I design solutions that connect with people, empower businesses, and create meaningful, problem-solving experiences.

into Experiences.

  • I believe design has the power to elevate everyday experiences. My goal is to create solutions that are intuitive, accessible, and impactful, leaving a meaningful mark on the lives of those who use them.

  • I aim to lead with empathy and innovation, simplifying workflows and enhancing accessibility across industries like healthcare and fintech. Whether it’s improving a complex system or refining the smallest detail, I design to inspire connection and engagement.

  • I take pride in my collaborative and research-driven process. From ensuring ADA compliance to using agile methodologies, I focus on creating inclusive, future-ready solutions that bring ideas to life in ways that truly matter.